Building Chai & Beats into one of the fastest-growing multicultural music and culture brands globally.
DJ O Fresh is a New York–based DJ and producer leading a new wave of global, multicultural sound. Blending House, Hip-Hop, Afrobeats, Dance, and South Asian influences, his sets are designed to unify diverse crowds into one high-energy experience.
As the creator of Chai & Beats, O Fresh has grown the brand from NYC coffee shop pop-ups into a global touring property — headlining sold-out shows across the US, UK, and Canada, including Marquee New York, PHD Rooftop, and Highlight Room (TAO Group).
To date, he has independently sold over 4,000 tickets across 15 headline shows in 8 cities and 4 countries, powered entirely by his online audience — positioning him as both an artist and a proven draw. His music has reached a global audience, with placements on the NBA 2K soundtrack, over 7M+ streams across platforms, and viral mashups surpassing 1M+ views.
A global music and culture platform blending South Asian sounds with international dance music — spanning high-energy live shows, daytime experiences, and community-driven events. Built from the ground up through content, culture, and sold-out shows, Chai & Beats runs on a different clock: events peak between 5 and 10 PM, rooms fill at doors-open, and the energy rivals anything happening at 2 AM. What started as NYC pop-ups has grown into a touring property headlining major venues across multiple continents.
Upcoming headline shows across major North American and international markets — NYC · Houston · San Francisco · London
15 headline shows · 8 cities · 4 countries · 4,000+ total draw
10 of 15 shows sold out. All independently promoted via social media.
High-energy, genre-blending shows built around community — not a 2 AM club night. The rooms fill early, the crowd comes for the experience, and the energy peaks before most events even open their doors.
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Performed across the US, UK, Portugal, Spain, Italy, Turkey, Canada, Mexico, Brazil, India, Indonesia, and South Africa.
Available for headline shows, festivals, daytime experiences, and brand partnerships worldwide.